SEO is way in which a website is structured and the individual pages of that website are written (both code and content) so that it can be found by search engines like Google, Ask, Bing, Yahoo.
Search engine users are looking for answers and search engines want to provide their users with relevant answers. SEO helps the search engine find those answers in a website and that website is then given a higher ranking by the search engine.
A major part of the SEO service should therefore be finding out what is being searched/asked and then optimising the website content to match these search queeries.
If we learnt thing one, it's that content really is king.
When good subject content is present, the site’s architecture and web pages simply need to be optimised in such a way that the search engines can find it under the wide variety of keywords and phrases used.
Good quality SEO is not a quick-fix solution and we do not promote or entertain this approach.
Why? Simply stated, it does not work.
The tricks used to achieve better, invalid, rankings are eventually identified by the search engines, which then change their algorithm, sniff them out and can even black-list those websites. This endless cat and mouse game is not worth the effort, the time nor the money.
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